About Us
Meet The Founder
Who is Andrea?
Andrea Toledano isn’t just an entrepreneur—she’s a builder, a dreamer, and a doer. With a Bachelor’s in Marketing and a Master’s in Entrepreneurship & Innovation from Florida International University, she knows how to turn ideas into businesses that thrive.
Her journey started long before business school—first as an NCAA athlete and international swimmer, where she learned grit, focus, and discipline. Later, she thrived in New York City retail, becoming a top sales performer before striking out on her own.
Today, Andrea pours that same drive into her eCommerce brand. Every product reflects her belief in quality, authenticity, and creating something that makes people feel valued. Her motto? Discipline creates freedom, and consistency creates success.
Core Values
Built on discipline, driven by integrity, and centered on you
Integrity First – Honesty and transparency guide everything we do.
Excellence Always – From products to service, every detail matters.
Discipline & Consistency – A mindset shaped by Andrea’s athlete journey: show up, follow through, keep growing.
Customer at the Center – You’re not just a purchase—you’re part of the story.
Innovation with Purpose – Fresh ideas and tools that add real value, never just noise.
Our Mission
“We’re building a brand you can trust—one that inspires discipline, sparks innovation, and celebrates consistency. Our goal is simple: to turn everyday shopping into something meaningful, rooted in trust and lasting value.”